A guide to Promoting Your Business

by Antonia Chitty

Ideal for small businesses, this book explains how to promote your business in clear, simple terms.

A guide to Promoting Your Business introduces you to affordable and straightforward ways to promote your business. It covers the basics of public relations, from how, why and when to write a press release, through talking to journalists, to working out what sort of PR works best for you. The book is packed with exercises and examples.

The one area that many makers seem to struggle with in their businesses is marketing and promotion - they're great at what they do, masters of fine craftsmanship, but often making a noise to the outside world about their work doesn't come so easily. This book will guide you through the PR maze - and it will only take you 15 minutes a day! This is a practical workbook to be used and written in, as the author says: "Do not just read this and then put it away. Read the examples, then get a pen, fill in the exercises and make notes. Use what you have learnt.. to make a real difference to your business."